Did you catch the Washington Post’s article on overweight kids? The statistics were staggering! For children aged 2–5 years, the prevalence of overweight increased from 5.0% to 13.9%; for those aged 6–11 years, prevalence increased from 6.5% to 18.8%; and for those aged 12–19 years, prevalence increased from 5.0% to 17.4%. (From the CDC’s 1976–1980 survey to the 2003–2004 survey).

In January of this year, the Aerobodies strategy team decided we could play a BIG part in fighting this serious challenge for our nation’s kids.  Aerobodies and MyEquilibriumCoach.com have been successful in implementing strategic techniques and programs both online and offline to help adults get fit in the workplace and at home.  So we decided to take the next step by bringing our program to school age kids, giving them the tools, tips and strategies they need to make healthier choices in eating and exercise.

So fast forward to June 2008, we began meeting with area schools to share our vision and get some feedback on our plan and objective.  One of the first teachers we met, Misty Boyd, PE Director, at Frances Hammond Middle School, immediately got excited and said she would help us out.

We are delighted to announce that on July 1 we will launch our new summer program for area middle schools, namely Hammond Middle and George Washington Middle Schools in Alexandria, Va.  The kids are excited and we are elated at the prospects of moving area students in the right direction towards health and fitness.  Here are some great shots of our CEO, Fran Bishop, along with team trainer, Brian Lawrence, as they get the kids in gear with the program.

  




If you’d like to learn more about bringing MECkids.com to a school in your area, email me at susiec@aerobodies.com.